I'm a London-based product designer with 8+ years solving complex problems for B2B and B2C companies in education, fintech, insurance, charity, fashion and more.

I'm research-driven and test relentlessly, whether building new products or redesigning existing ones. Having shipped multiple products myself, I understand the startup grind firsthand.

I work best with teams who recognise that what we build shapes society and take that responsibility seriously.

Currently building Freebird, a UX audit tool for design agencies and independent designers, using Cursor and Claude AI.

Venera Nurgazieva

WHAT I DO

I work across the entire product lifecycle, from understanding your problem to shipping and validating solutions.

Research & validation

Before designing anything, I dig into what actually matters. I validate assumptions through qual and quant research: interviews, analytics, usability testing, and competitive analysis. This ensures decisions are informed by real insight, not guesswork.

Product audit & analysis

I conduct feature and content audits to find what's broken, what's missing, and what's blocking users. Actionable insight, not theoretical criticism. I've built Freebird, a software tool that streamlines audits for teams running them professionally.

Strategy & prioritisation

With research and audit findings in hand, I help founders and PMs see the full picture. Which features and stories move the needle, what's nice-to-have, and the right sequencing to ship.

UX & UI Design

I bring ideas to life fast: user journeys, task flows, wireframes, and clickable prototypes that feel intuitive and accomplish your goals. Prototypes are tested rigorously so you know what works before investing in development.

Copywriting & messaging

I craft the words that guide users through your product. From microcopy in buttons and forms to onboarding flows and help content. The right words remove friction and make your product feel intuitive.

Handoff & implementation support

I don't disappear once design is done. I work closely with your developers to ensure the vision translates to code, answer questions as they arise, and validate the shipped product against what we designed.

MY PROCESS

Most clients come to me with one question: "Can you fix this?"

The answer is always yes but the approach depends on where you are. If you're building something new, we move fast and lean. If you're optimising what exists, we dig deeper. Either way, research comes first.

My process is flexible: phases may overlap or compress based on project needs. The key is maintaining the cycle of research, design, test, and refine. Use the toggle to see how I approach an MVP versus a redesign.

MVPREDESIGN

DISCOVER

  • • STAKEHOLDER SYNC
  • • MARKET ANALYSIS
  • • USER RESEARCH

DEFINE

  • • PROBLEM DEFINITION
  • • SOLUTION IDEATION
  • • SUCCESS METRICS
  • • USER JOURNEYS
  • • INFO ARCHITECTURE
  • • PRIORITISATION

PROTOTYPE & TEST

  • • USER FLOWS
  • • WIREFRAMING
  • • PROTOTYPING
  • • USER VALIDATION

BUILD & POLISH

  • • HIGH-FIDELITY DESIGN
  • • ACCESSIBILITY BASICS
  • • DEVELOPER HANDOFF
  • • ANALYTICS SETUP

LAUNCH & LEARN

  • • PHASED ROLLOUT
  • • USER TESTING
  • • MONITOR PERFORMANCE
  • • MEASURE SUCCESS

METHODS & TOOLS

Research & Validation

User interviews, usability testing, card sorting, tree testing, contextual inquiry, field studies, diary studies, surveys, A/B testing, product audits, competitive analysis, accessibility audits.

Product & Content Audits

Feature audits, content audits, heuristic evaluation, expert reviews, UX debt assessment, accessibility compliance reviews.

Information Architecture

Content inventory, content strategy, user flows, task flows, journey mapping, mental models, sitemaps, navigation design.

Copywriting & Content

Microcopy, UX writing, onboarding flows, help content, error messaging, interface copy.

Design & Prototyping

Wireframing, user flows, visual design, design systems, interactive prototypes, responsive design.

Collaboration & Facilitation

Design sprints, assumption mapping, affinity mapping, How Might We sessions, story mapping, empathy mapping, design critiques, stakeholder workshops.

Tools

Design: Figma, Sketch, Miro, UXPin

Research & testing: Hotjar, Google Analytics, UserTesting, Maze

Auditing: Freebird

Development: Claude AI, Cursor AI

Workflow: Notion, Jira, Linear, Mermaid